What is the secret to brand growth? Contrary to common belief among practicing marketers, there is a science to building a brand. This collection of essays tackles a number of prominent marketing myths standing in your way:
- The key to brand growth isn’t brand differentiation, it’s distinctiveness
- Brand prevalence is built consistently, over time — not overnight
- TV advertising is more valuable than ever
Read on as we bust these myths and explore ways of establishing greater market presence.