Understanding your tech stack is especially important in financial services because...

In today's personalized, data driven marketing environment, having the right martech stack has never been more important for financial services. However, with thousands of providers offering martech solutions, it's also never been more complex.

Each company is unique, and there's no martech stack that will be the right answer for every marketing team. The exercises and worksheets in this workbook will help you holistically examine your martech stack to ensure that your team has the tools that they need to succeed.

This workbook will help you to:

• Understand what martech tools you have available and how well they suit the specific needs of the financial services industry
• Discover the functional gaps in your martech stack in order to maintain compliance
• Identify the martech tools that will help you achieve your business goals

Download the workbook today to create the best financial services martech stack for your business.