The Rockettes, a NYC-based, showstopping dance troupe, headline the Christmas Spectacular every year. But the show never stops for their digital content team, making sure the dancers stay in the spotlight 365 days a year. Keeping up content all year long requires tools to organize and plan quality assets. The team behind The Rockettes often had trouble keeping track of their different types of content. Together with Percolate, The Rockettes digital content team now:

  • Automates their planning and approvals workflows
  • Connects these workflows to crucial social channels
  • Stays in sync, enabling fresh content to reach their starstruck audience regularly