The not-for-profit American Dental Association is the nation’s largest dental association, representing 161,000 dentist members in all U.S. states, the District of Columbia, Puerto Rico and the Virgin Islands. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859.

In support of the ADA strategic goals, the ADA’s Division of Integrated Marketing and Communications executes strategic marketing communications initiatives across multiple channels including digital advertising, traditional earned media, print, video, email, websites, and social media. Percolate enables ADA to seamlessly coordinate across teams, projects, and channels to:

  • Reduce time spent in planning meetings by 66%
  • Surface opportunities to consolidate projects and reuse assets
  • Enable greater visibility into how tactics align with core brand pillars
  • Streamline internal content distribution