Marketers are now required to produce more creative that gets published across an ever-increasing number of channels — all with unique formats and requirements. Effectively managing these assets, distributing them in a scalable, repeatable manner, and then running analytics on both production and performance is one of the biggest challenges facing marketers today.

In the rapidly changing digital landscape, marketing teams have to rely on centralized, flexible, and integrated Digital Asset Management (DAM) systems. This report explains how DAMs need to accommodate their primary user: the marketer.