L’OCCITANE en Provence is a global retailer of beauty and personal care products. Headquartered in Geneva, Switzerland, L’OCCITANE has been providing consumers around the world high-quality, cosmetics, skincare, and bodycare since 1976.
Making cross-team visibility the global standard
Percolate has helped the L’OCCITANE team centralize and visualize their social content marketing strategy. With Percolate’s Marketing Calendar, The global team now has better visibility into the initiatives taking place across their 38 regional teams and can preserve the quality and consistency of messaging being published to all of their channels.
“Percolate helps our regional teams plan their campaigns in accordance with the international recommendations – and they can share their successes between countries.” – Jeannette Gamero, Global Marketing Social Media Coordinator
Streamlining coordination on a global scale
Percolate has enabled the L’OCCITANE team to reduce their need for local agencies and rely primarily on their agency of record as the global source for asset creation. With a centralized Digital Asset Manager and globally shareable Campaign Briefs, L’OCCITANE has established a fool-proof workflow between their agency of record, their corporate team, and the local teams activating around the world.
Download our case study to learn how the L’OCCITANE team:
- Successfully executed a strategic shift toward a center of excellence model for their social media
- Increased the global teams ability to govern content published by the local markets
- Streamlined the communications between the corporate team and local markets
- Reduced the need for local agencies, and rely primarily on their agency of record as the global source for asset creation