Brazil just hosted the 2014 World Cup and is ramping up for the 2016 Olympic Games in Rio de Janeiro. But beyond these global mega-events, the country is attracting a lot of attention from global brands interested in building deeper relationships with Brazilian consumers.

With over 100 million people online, Brazil is now one of the fastest growing markets for social networks, smartphones, and e-commerce. This guide is for marketers who want to understand the nuances of Brazilian culture, and how they can apply that knowledge execute successful campaigns that unlock sales in this important global market.