For marketers, user-generated content (UGC) has long been a part of online promotional efforts. For years, brands have encouraged consumers to take photos of themselves or share their own stories in exchange for an entry into contests.

 

But the rapid growth of visual, mobile-first social networks like Instagram, Pinterest, Snapchat and Vine has forced marketers to rethink their approach to creating content, engaging their audience and delivering memorable digital experiences at the speed of social. This new free guide will teach you how your marketing team can develop successful UGC programs in less time, while avoiding some of the common risks and brand pitfalls of approaching UGC without clear business objectives and a robust governance process.

 

Learn more by downloading “How to Get Started with User-Generated Content Marketing”.