Delivering high-quality, multichannel content experiences has become the gold standard for brands today. This mandates greater investment in content production, content operations, and overall digital capabilities.

But available resources are not keeping up with rising demands for content, compelling marketers to do more with less. We spoke with over 200 marketing executives to see how they’re addressing the new challenges of multichannel content marketing, and controlling content creation costs, or “non-working spend”.

Download the executive summary of our findings to learn:

  • How brand building is becoming truly multichannel
  • The top drivers of operational costs across the industry
  • The tactics marketers are adopting to control rising costs