What are the characteristics that all impactful, effective content has in common? James Buckhouse, Head of Design and Content at Sequoia Capital shares a checklist to help your team create exceptional content with a scalable, measurable workflow. Use these 18 checks to ensure that everything your brand creates will connect with your target audience.

Find details on useful action items including:

  • Work the lede
  • Seek expert sources
  • Make every word tell