As a marketer, it can be challenging to enable your sales team when your sales and marketing teams sit in different offices, with entirely different objectives, workflows, and performance measures.
This guide is designed for senior marketers looking to initiate a smoother partnership with their sales team by clearly defining goals and outlining the strategies that will get them there, including:
- Implementing a system for cross-functional knowledge sharing
- Leveraging digital asset management systems to centralize sales collateral
- Equipping marketing operations and sales development teams to get the most out of your marketing content