Last year’s Super Bowl was the third most-watched TV show in U.S. history, with nearly 109 million viewers tuning in. More than 80% of viewers used their mobile device as a second screen, generating over 52.5 million social comments during the game.

Social was already primed to complement a mass-media event like the Super Bowl when last year’s blackout opened a large dialogue about social media, rapid response, and real-time marketing. Now, many marketers and agencies are asking themselves the same question:

What’s the best way to plan for a live event like the Super Bowl?

This free report walks through some of the best ways to set your real-time marketing up for success during a nationally-televised live event. We also share several different ways Percolate’s content marketing platform helps brands of all sizes tackle the challenges associated with live event coverage and real-time content creation.

Real-time event marketing highlights for the 2014 Super Bowl

78% of people surveyed by advertising agency VB&P say they are more excited about Super Bowl commercials than the game itself this year. Learn how Percolate can help make the most of one of the largest marketing opportunities of the year.