Effective, efficient, and consistent content marketing is a universal challenge, particularly for Unilever given its size, the number of agencies it works with, and varying levels of resource availability and marketing expertise around the world.
In 2013 Unilever partnered with Percolate to help solve this challenge. Percolate’s software helps marketers build effective and consistent brands, regardless of their company’s size, organizational complexity or resource constraints.
This case study walks through specific examples of how Percolate helps Unilever realize widespread global marketing efficiencies while improving digital brand consistency.
Following early successes, the partnership between Unilever and Percolate has expanded to over a hundred licenses, covering more than 30 global brands, over 40 different agencies, and over 20 separate markets across the globe.