China is a massive market for social media and mobile internet use, with over 500 million people relying on a smartphone as their primary device for accessing the web. In fact, mobile messaging apps like Wechat have significantly overtaken SMS to become the largest communication channel between Chinese citizens. Download this new report to learn the developments and trends that have made China the world’s largest internet market, how China’s social media platforms are culturally distinct from international social companies like Facebook, Twitter and LinkedIn, and how a more digital China is creating exciting opportunities for content marketers to connect with Chinese consumers.
“Beyond 1.3 Billion: Understanding Social Media in China” is full of facts, tips and advice from top Chinese social media experts. Request your free report copy today to learn why your brand should be paying attention to — and participating in — the largest mobile app market.