We surveyed over 300 enterprise U.S. CMOs, VPs, and Marketing Directors about non-working media expenses: the dollars spent producing creative, as opposed to putting it in front of an audience. When non-working spend is high, it’s a sign of lost opportunity—and marketers say it’s on the rise.

Listen to our on-demand webinar now to learn how non-working spend is consuming marketing budgets, why it’s growing, and how to control the hidden cost of marketing content creation.

And be sure to download our full study, “The Hidden Cost of Marketing,”  to see all our findings, data, and best practice recommendations for analyzing and managing content costs.