The role of the CMO is undergoing a massive transformation.
Digital and mobile have opened up the emerging markets, flooded businesses with enormous amounts of data, and created a glut of new competition. CMOs are now IT buyers, the heads of customer experience, and a critical link to the chief information officer and chief sales officer.
The job of the CMO just got much, much harder.
The Ultimate CMO Global Marketing Strategy Kit is a complete CMO resource library for both B2B and B2C executives.
Download this report to get
India, China, and Brazil with in-depth strategy guides for cornering each market
Mastering global campaign planning, with free templates for outlining goals, tactics, and resources
A CMO strategy playbook, including strategic objectives and measuring effectiveness; talent management, hiring, and organization structure; and creating a cycle of execution and improvement.