It’s never been a more exciting time to be a marketer. More people are consuming content, shopping, and moving money via their smartphones than ever before. Consumer demographics are changing, and so is traditional advertising. The Internet of Things holds new possibilities for marketers to understand their consumer.

This collection of charts curated by experts at Percolate contains insights that can inform a multi-channel brand strategy. The stories behind the data will help marketers decide where to allocate budget, and which channels to focus on.

Broken into five sections: media and content, mobile, social, emerging technology, and brand and agency, each chart tells an important story about how the world has changed and how executives can prepare for the future.