As marketers, we have to think in systems: all marketing follows a virtuous circle that propels a brand, beginning with planning to production, distribution, performance monitoring, and then finally to analysis that feeds back into your planning.

That’s why we’ve teamed up with Skillshare again to deliver a free, practical online class on marketing. Our Director of Integrated Marketing Chris Bolman teaches the basics of the full marketing lifecycle so you can better plan, execute, and measure your team’s campaigns.

Whether you’re an entrepreneur looking to grow your team, a junior marketer eager to understand the discipline, or a seasoned pro, this one-hour online class will help solidify how you think about the whole marketing life cycle.

Watch the intro video below.

The Marketing Lifecycle: Build Systems to Grow Your Brand
An Online Skillshare Class by Chris Bolman