Marketing content can take many forms: text, images, video, blog posts, native sponsored content and even branded entertainment. It can be as short as a six second Vine or as long as a multi-episode branded web series. If what makes the best marketing content successful isn’t the look, the format or the length, what makes a specific piece of content great?

This report answers that question by reviewing the three greatest challenges for content marketers, then explaining the seven building blocks all great marketing content is built on. Want to learn more about Percolate’s seven building blocks? Fill out the form above to receive your free report copy.