The Marketing Orchestration RFP Planning Guide

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Enterprise marketing technology RFPs can be slow and stressful, but they don’t have to be. Download this guide to learn the crucial planning steps that help ensure your marketing orchestration RFP is faster, simpler, and positioned for success - before the process even starts.  

Orchestration is emerging as a solution to increased marketing complexity, and for many organizations this means a new RFP. Regardless of your enterprise’s particular process, there are certain key preparations that can smooth the way. This ebook focuses on the special considerations around RFPs for a marketing orchestration solution, as well as general best practices to get the most from your RFP process.


In this ebook, you’ll learn:


  • How to lay groundwork by identifying and including stakeholders and the existing martech stack
  • How to develop comprehensive, actionable solution requirements, for both business and technical objectives
  • How to write a strong RFP questionnaire to surface meaningful conversations with potential technology partners


Download The Marketing Orchestration RFP Planning Guide e-book today to get started down the path of easier enterprise RFPs.



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