Marketing complexity is increasing – today, brands must contend with more digital channels and more customer segments that ever before, all while delivering experiences that translate across in-store and online interactions. With such a high demand for deliverables, it’s harder than ever to understand how your team’s day-to-day contributes to your organization’s priorities. Marketers have long employed retail calendars to organize and display tactical information about their brand. But now, connecting these tactics to overarching strategy is critical to ensuring impact.
Download our template to begin developing your retail calendar and scaling your brand across channels, teams, and markets. Learn:
- The four critical steps marketers must take to begin scaling their marketing content
- A six-part framework for translating your marketing strategy into structured data
- Guidance on evaluating the right calendaring tool for your organization