Pabst is the largest American-owned brewery with over 30 iconic brands in their portfolio. Even with over 150 years of brand history, the marketing team at Pabst had their eyes on the future and were looking to implement new ways of working to drive growth and build brand equity. Percolate has enabled Pabst’s marketers to invest more into creating content, campaigns – and ultimately – more marketing-driven growth for the company. To date, Pabst has been able to
- Increase content creation by 64%
- Increase initiative execution by 20%
- Increase impressions by 66% on key campaign
- Reduce inefficiencies by 60% across the brand team
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