A Presentation on Creative Strategy Co-sponsored by
Creative strategy has largely been defined as an analytical practice, driven by market research, audience data and performance metrics. But what about creative?
With more signals than ever before, creatives are using data to unlock insights and inspiration that result in more powerful messaging. No longer a magic process guided by intuition and post-it notes, creativity is increasingly being informed by social insights, media usage and engagement metrics.
This webinar explores the art and science of effective storytelling. We’ve tapped creative and media experts at Visually and Percolate to share how incorporating data throughout the creative process improves your marketing.