Technology has transformed how accounting, finance, operations and sales teams operate. It’s also changed marketing more in the last 5 years than in the last 25. Forget Cyber Monday, a full 20% of Black Friday purchases were made on iOS mobile phones. Marketing and IT organizations are increasingly finding themselves needing to work together to find innovative ways to execute on strategic business programs.
Despite the clear need for a close, productive relationship between IT and Marketing, CMOs and CIOs often don’t see eye to eye on strategy and implementation. Uncommunicative or even outright contentious relationships hinder innovation and lead to operational inefficiencies and a more fragmented customer journey. In this new report we walk through eight important steps for better CIO and CMO collaboration.