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Use this workbook to examine your martech stack and determine if your team is well equipped to meet your business objectives.
In today's personalized, data driven marketing environment, having the right martech stack has never been more important. However, with thousands of providers offering martech solutions, it's also never been more complex.
Each company is unique, and there's no martech stack that will be the right answer for every marketing organization. The exercises and worksheets in this workbook will help you holistically examine your martech stack to ensure that your team has the tools that they need to succeed.
This workbook will help you to:
Understand what martech tools you have available and how well they suit your needs
Discover the functional gaps in your martech stack
Identify the martech tools that will help you achieve your business goals
Download the workbook today to create the best martech stack for your business.
Understanding your tech stack is important because...
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