As marketing complexity increases, the demands placed on marketing organizations to drive business impact rise. Forward-thinking enterprises are redefining the role of marketing operations to drive growth. Tune into this recorded session with Percolate, SiriusDecisions, and Avnet on the challenges, trends, and value of marketing operations in the modern marketing organization. Filled with best practices, industry insights, and examples from leading organizations, this session will enrich your understanding of how to build operational excellence on a global scale.
Listen to this on-demand webinar to learn:
- Emerging trends that are driving the need for marketing operations investments and strategies
- How marketing operations can help address content challenges
- How to structure your marketing operations team to ensure cross-functional collaboration and optimal performance
- Insight into how the team at Avnet building out best-in-class operational capabilities
Lara Levicki-Lavi is the director of global marketing operations for Avnet. She works with Avnet’s global marketing teams to identify opportunities to create efficiencies that will enhance the company’s overall financial strength and global market value.
Levicki-Lavi managing the team’s events, finance, software/tools and analytics, works with her own teams, as well as other marketing teams and Avnet’s business units to ensure alignment of projects with Avnet’s corporate goals, while efficiently tracking and allocating marketing investments.
Jeff Clark brings over 25 years of B2B marketing experience to the Marketing Operations Strategies service. Jeff develops SiriusDecisions’ research on marketing measurement and technology planning. His work helps b-to-b organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.
Rob Rozicki is the Director of Field Marketing at Percolate. Rob spearheads Percolate’s field event and demand gen strategy, and works to align our platform’s vision with the evolving challenges facing marketers at enterprise organizations. Rob is a graduate of the University of Surrey and lives in New York.