Today, many marketing leaders are faced with a similar set of challenges surrounding marketing impact: how to produce enough high-quality, well coordinated content to drive business results. This “Content Bottleneck” is projected to be one of marketing’s biggest challenges by 2020 and is one of the drivers behind a renaissance of the discipline of Marketing Operations in recent years. In this eBook, we explore the ways in which investing in your company’s marketing operations function can help alleviate the Content Bottleneck.
How content is becoming marketing’s biggest bottleneck and why this affects the role of marketing ops
Where marketing operations fit into management of the full lifecycle of your marketing technology
Insights from Lara Levicki-Lavi, Director of Marketing Operations at Avnet, on where operations sits in the organization today and where it’s going in future.