Marketing in the age of omnichannel means delivering more than just a great impression to your audience — it also means planning and producing valuable offers consistently across the customer journey. Adopting purpose-built marketing calendar software is a an important step in streamlining your marketing workflows and having this internal alignment reflected in the customer experience. But even if you’re able to sift through the multitude of options to find a system that suits your team, you need to navigate the purchase process that includes aligning with IT, legal, and procurement.

Download A Guide to Buying Marketing Calendar Software to understand what to look for in marketing calendar software — and learn how to get critical purchase stakeholders from throughout your company on your side.