Marketing briefing narrows the gap between your brand’s strategy and your team’s execution. The brief is the blueprint for your marketing and allows your organization to workshop, distribute, and record strategic plans before they go into production. A thorough briefing process not only helps prevent off-brand and off-message content from being made and published but also helps your brand scale and grow.

Watch our presentation and Q&A on best practices around briefing creation, optimization and management. Learn best practices around:

  • Developing a standardized process for briefing out your company’s campaigns, initiatives, and strategies
  • Crafting the language and structure of effective briefs that will align your superiors, peers, and creatives on the objectives of any marketing initiative
  • Developing methods for gaining greater visibility into your marketing organization
  • Implementing frameworks for making marketing planning a more strategic, integrated, and data-driven process