Land O’Lakes, one of America’s premier agribusiness companies, manages a brand presence across 50+ countries and annual sales of over $13 billion. At such scale, the brand needs a system to manage its marketing campaigns and content across brands and regions. They have to ensure consistency across campaigns, drive executive-level visibility across all marketing activities, and assess overall performance to report on ROI.
Today, Percolate is Land O’Lakes’ system of record for campaign planning, briefing, and asset management. The brand has nearly 400 Percolate users publishing content across 32 connected web and social platforms.
Download our case study to learn how Land O’Lakes uses Percolate to deliver world-class marketing content by:
- Centralizing campaign briefing to ensure brand consistency
- Driving smoother collaboration with an end-to-end campaign planning process
- Storing digital assets within a single hub
- Assessing performance with analytics dashboards and reports