People, Process, and Tech: How Land O'Lakes, Inc Launched a Digital Transformation

A webinar on July 11th at 1pm EST with Allocadia and Percolate.


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How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O'Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions around people, processes, and technology that enabled Land O'Lakes, Inc to evolve into the highly effective, highly integrated digital marketing organization it is today.


Hear from marketing operations and content leaders from Land O'Lakes on best practices for uniting your marketing tech stack and delivering alignment, efficiencies, and ROI on an enterprise scale.

  • Key considerations for evolving your tech stack, including insight into the Land O'Lakes, Inc best-of-breed model and systems like Percolate and Allocadia
  • How to assess marketing maturity and use that information to drive operational improvements
  • Real-world examples of campaign operations in action, including planning, executing, and measuring a global B2B activation


See how Percolate makes it easier to turn storytelling into sales growth.

Better Marketing Starts Today.

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Forrester Research & Percolate: Why B2B Marketers Invest in Content Marketing Platforms (CMPs)

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