Learn How to Maintain Creativity at Scale

Use this guide to increase your marketing team's content output without sacrificing the creative freedom that makes your work stand out.

Marketing Campaign Planning Template

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As B2B marketing organizations under pressure to produce high volumes of creative content beef up their content production capabilities, a real tension has emerged between the creative freedom that a content team needs to do great work and the predictable methodology that larger organizations require to maintain order and consistency at scale.

Creating a balance between creativity and methodology in the content marketing process is essential in order to rapidly scale content marketing organizations. This guide will help your organization to: 

  • Rethink how you manage your creative process
  • Determine what parts of your content marketing process have more creative varience
  • Apply sensible rules that clearly identify when there is flexibility and when there is not
  • Create a "system of record" for creative output that enables scaling

Download the guide today and discover how your marketing process can achieve balance.

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