At Transition, Percolate brought together some of the sharpest minds in business, academia, and technology to explore what it means to be living in a world that is getting richer, more connected, and increasingly run on software.

For marketers, this means listening closely to emerging markets and understanding the consumers within them, whether that’s achieved by investing in local expertise or a mobile-first mentality when building software. In this collection, you’ll find essays on how these transitions will reshape marketing — and the way business is done — globally.