Today, marketers have new mandate: to craft a coherent and consistent customer experience without losing efficiency or scalability. But with an ever-increasing number of touchpoints and channels, the customer journey is more complex than ever. Creating the right content to cater to each stage, persona, and platform is a challenge that few organizations have mastered. A Content Marketing Platform is an essential solution for brands looking to invest in updated tools and processes for producing the right offers to engage their customers. But, with a growing landscape of vendors and options, how can you ensure that your company is procuring a best-in-class solution? Our new CMP RFP Template can help.
Informed by analyst and industry research and our experience working with global enterprise brands on Content Marketing Platform evaluations, our RFP template provides an inside look at the criteria your team should be focusing on during your vendor evaluations.
Download our CMP RFP Template to understand:
- What a Content Marketing Platform is, and why it is a critical element of any enterprise marketing tech stack
- The five categories of marketing processes that all true CMPs should solve for
- Detailed criteria against which to evaluate leading vendors of CMP solutions