Planning a marketing campaign isn’t without its challenges. But every brand needs an effective, scalable campaign plan. Read on to see the four-step process we use at Percolate to let our marketing team focus on what’s important: execution.

This free, downloadable PDF template will help you develop your campaign briefs, whether you are managing your marketing and creative workflows inside Percolate or externally. Our template includes best practices on:

  • Establishing your campaign elements and outputs
  • Developing a campaign planning process
  • Training your teams
  • Monitoring and refining your new process