For B2B brands today, content is the atomic unit of marketing execution – but without a systematic approach to planning and producing content, your organization risks losing brand consistency and the scalability of your content strategy. Our handbook gives you an 11-step process for developing a successful global content strategy. You’ll also get best practices for building processes that will increase your organization’s ability to create effective, on-brand content on a global scale.

Download our free content strategy guide to learn how to:
  • Create brand guidelines to help scale your content across a global organization
  • Define your buyer personas to better understand your target audience
  • Map your buyer’s journey across channels and touchpoints
  • Refine your internal communications plan for your content strategy