Listen to our on-demand webinar with Percolate’s Senior Director of Product Strategy, Craig Breslawski, and Forrester’s Senior Analyst Ryan Skinner.
One in two B2B marketing leaders surveyed by Forrester in 2017 said they either planned to implement a CMP in the next 12 months, already had one, or were expanding their usage. High and rising demands for content in steadily more formats by more teams (sales, demand gen, lead gen, product, and channel to name a few) and expectations for content quality, visibility, and engagement are driving the interest.
Listen to this webinar to learn the following:
- What needs and use cases drove their interest in CMPs
- The core capabilities of CMPs and differentiators for B2B marketers
- A review of the CMP space for B2B marketers
Ryan primarily contributes to Forrester’s offerings for B2C marketing professionals. He analyzes how marketers should pivot from campaign- and channel-focused strategies to content- and customer-focused ones. In this context, Ryan leads Forrester’s research on content marketing, content strategy, customer engagement, and content intelligence for marketers.
This work has naturally led into other areas of focus, such as agile marketing, customer experience, native advertising, and brand narratives. In workshops, speeches, and consulting assignments, Ryan has advised large consumer brands in the US and Europe on their efforts to engage with customers across channels. Further, he advises marketing leaders on a variety of technology and service provider decisions that relate to content and customer engagement.
Ryan is the thought leader for Forrester’s cross-disciplinary team researching content-related topics, and he takes part in a similar group researching personalization initiatives.
Craig Breslawski is the Senior Director of Product Strategy at Percolate. Craig spearheads our global product roadmap and works to align our platform’s vision with the evolving challenges facing marketers at enterprise organizations. Craig is a graduate of Dartmouth College and lives in New York.