Understand Your Marketing Tech Stack and Make it Work For You
Use this guide to evaluate your current stack, identify areas of improvement, and structure the perfect stack that will produce a customer journey that converts.
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Your company's marketing tech stack is the collection of tech tools a team or organization uses. But, it's likely that your tech is made up of tools that were added on, replaced, or removed over time. Taking a critical look at your team's tech stack will help you refine it with intention.
Each company is different, and the kind of tech stack that's right for you will vary based on your industry and target market. Our field guide will help you examine the tech stack you currently have, determine where you want to go, and plan out how to build the tech stack to get you there.
This field guide will cover:
The common elements of a tech stack and why they're important
How to map out your own tech stack for the present and future
Recognize and avoid common issues when deploying new tech
Tips to coordinate campaigns from production through launch
Download the guide today and put your tech stack to work for you in 2020 and beyond.
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