For the last few years, brands have been told that they needed to take an ‘always-on’ approach to their marketing. Social never sleeps, so agencies created war rooms and publishing garages to keep up with the pace and volume of real-time marketing.
And while speed and volume rewarded companies who jumped in early to channels like Facebook and Twitter, the game is changing once again. As many marketers know, the decline of organic reach means companies need to focus on quality over volume, and on relevance over speed.
In this report, we’ve extracted insights from six of the smartest agency marketers we know, including BBDO, Mullen, Ogilvy, and Barkley, to better advise brands on succeeding in a post-organic reach world.