Founded in 1925, Erie Insurance is a FORTUNE® 500 company with more than 5,000 employees and five million policies in force. To create high-quality multi-channel content in a highly regulated industry, their content team faces a set of unique challenges. ERIE’s content team aims to maximize its efforts by delivering content across multiple channels and a broad audience.
ERIE needed a system to manage its content planning and publishing, provide executive-level visibility into ongoing campaigns, and ensure brand consistency. Today, Percolate is ERIE’s system for calendaring, campaign planning, and briefing, and ERIE’s content, social and PR teams can save valuable time by collaborating within a single system.
Download our case study to learn how the ERIE team:
- Increased cross-functional collaboration with a single marketing calendar, centralized briefing process, and approval workflows
- Centralized multichannel publishing to ensure consistency of content
- Saved significant time in creating and publishing social content and resolving customer queries