Today, a brand’s success is tied to delivering high-quality, multichannel content experiences. But with content production needs outpacing available budgets, marketers are forced to “do more with less”. Each year, we survey over 200 marketing executives to see how they’re addressing the new challenges of multichannel content marketing, and controlling content creation costs.
Key highlights from our 2017 findings include:
- There’s optimism (and clarity) around the ROI on content
- Content investment is going to continue increasing
- Cost-effective content creation is a challenge for most marketers
Download the full report to see what opportunities and challenges lie ahead for content marketing.