Prior to 2010, digital marketing was defined by search, banners, and microsites, with a small percentage allocated among a long tail of other tactics. Over the last three years however, spending patterns have dramatically shifted towards tactics focused on content marketing.
What happened? What inspired marketers to change their thoughts around content?
Two phases of digital communications have occurred since 2010, inspiring a revolution in content marketing – Social and Mobile.
In this paper, you’ll learn about what has happened in the last three years, how Social and Mobile have fundamentally changed media, and how these shifts have signaled a radical transformation in terms of what it means to be a marketer.
We’ll also examine the massive shifts Social and Mobile have brought about in the scale, pace, and pattern of communications, and what all of it means for a modern brand.