The Content Marketing Revolution
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Prior to 2010, digital marketing was defined by search, banners, and microsites, with a small percentage allocated among a long tail of other tactics. Over the last three years however,  spending patterns have dramatically shifted towards tactics focused on content marketing.


What happened? What inspired marketers to change their thoughts around content?


Two phases of digital communications have occurred since 2010, inspiring a revolution in content marketing – Social and Mobile.

The Content Marketing Revolution Led by Mobile

In this paper, you’ll learn about what has happened in the last three years, how Social and Mobile have fundamentally changed media, and how these shifts have signaled a radical transformation in terms of what it means to be a marketer.


We’ll also examine the massive shifts Social and Mobile have brought about in the scale, pace, and pattern of communications, and what all of it means for a modern brand.


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"One of the biggest keys to our marketing success at GE is our ability to produce and share compelling visuals... Percolate's suite of visual tools, from the media library to the image editor, has allowed us to take our marketing to another level entirely."
Katrina Craigwell — Head of Global Digital Programming at GE
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