The advent of content marketing has changed the landscape of business communications. The sales pitch is no longer the only way to win customers: brands can now inform, entertain, and engage a far wider audience. This year alone, brands will spend $118.4 billion on content marketing.

In this report co-authored with our Marketplace Partner, Visually, we explore the new mandate for content marketing and outline tactical approaches for marketers to align priorities and strategy with this shifting landscape.