Today, marketers have new mandate: to craft a coherent and consistent customer experience without losing efficiency or scalability. But with an ever-increasing number of touchpoints and channels, the customer journey is more complex than ever. Creating the right content to cater to each stage, persona, and platform is a challenge that few organizations have mastered. A Content Marketing Platform is an essential solution for brands looking to invest in updated tools and process for producing the right offers to engage their customers.
- A clear definition of what a Content Marketing Platform is according to both major analyst firms and market-leading vendors
A summary of the typical features of a best-in-class Content Marketing Platform
A discussion of how implementing a Content Marketing Platform can help your brand increase the efficiency and effectiveness of your marketing operations