Today marketing and communications teams need to do more that capture people’s attention – they need win their hearts and minds. This means serving audiences with content that creates a deeper connection and ultimately allows companies to change consumers into customers and customers into loyal fans.

Listen to this on-demand session, hosted by Percolate’s Director of Marketing Rob Rozicki and featuring Michael Marinello, who is a member of Tech:NYC’s Leadership Council and whose experiences range from Microsoft, to Bloomberg to Turner Broadcasting, to learn about the areas that leadership should focus on in order create best-in-class experiences, including:

  • Improving your brand’s technology and data capabilities to compete in non-linear environments
  • Investing in the people and processes to support new tools and operationalize experience creation
  • Developing experiential content for customers who move fluidly across consumption platforms and touchpoints

Featured Speakers


Michael Marinello

Michael has a proven track record – throughout his +15-year career – of building and leading communications organizations and driving impactful results for major corporations, major brands, and major non-profits in high pressure situations and dynamic environments. He has significant experience working with CEOs and C-suite executives, national leaders, high profile media professionals, personalities and celebrities, and on/with major motion picture and television series productions. He is currently a member of the Tech:NYC Leadership Council, The Hive collective (a consultancy), on the Board of CCNY’s Brand and Integrated Communications Program and serves as a Special Advisor to the C40 Cities Climate Leadership Group. Most recently he served as SVP, Strategic Communications for Turner Broadcasting, building and running their corporate communications, partnership, corporate marketing, media relations and executive operation. He also served as CEO & Chairman John Turner’s external communications lead. Michael also sat on the Senior Leadership Team of their Global Technology and Operations organization.


Rob Rozicki

Rob Rozicki is the Director of Marketing at Percolate. Rob spearheads Percolate’s field event and demand gen strategy, and works to align our platform’s vision with the evolving challenges facing marketers at enterprise organizations. Rob is a graduate of the University of Surrey and lives in New York.