Sivantos, a global hearing aid manufacturer, took over Siemens’ hearing aid business in 2015. As a result, they needed to implement a global rebrand to establish their own brand identity – and they used Percolate to make it happen. Now, with Percolate as its system of record for marketing, the global team is able to:
- Create brand-approved assets and content
- Share the approved content with regional marketers
- Have local markets pull the approved content and translate it into their local languages
Download the full case study to learn more about how Sivantos’ local marketing teams can use global materials to create their own on-brand messaging — taking out the effort on the part of the corporate center to look over each piece of creative.