The Content Bottleneck
Marketers have a huge opportunity at their fingertips – technology has enabled brands to deliver personalized content and experiences directly to their audiences. But capitalizing on personalization technology requires planning, creating, and orchestrating a vast amount of content tailored to different segments, personas, and journey stages. In short, marketing has a content creation bottleneck that is fundamentally limiting its impact.
Download our handbook to learn:
- How the content bottleneck became one of the most pressing challenges facing marketers today
- Organizational and management frameworks to help you alleviate the bottleneck at your company
- Methods for orchestrating your content strategy to achieve greater impact
- Information on software solutions – such as Content Marketing Platforms – that can help improve your team’s operational efficiency
Watch Percolate’s CTO and co-founder, Noah Brier at Transition SF walk through the 5 steps to overcome the content bottleneck in order to better deliver on content needs and create additional capacity to drive incremental growth.