In 2014, actress Katherine Heigl filed a lawsuit against Duane Reade for six million dollars. That suit was a shot across the bow for marketers everywhere.
While creating, sourcing and curating original images is an exciting opportunity for marketers to increase engagement with customers, this opportunity is not without risks.
So how can you protect your brand, obtain legal rights to images, and source high-quality visuals without headache and hassle?
IN THIS REPORT YOU’LL LEARN
Best practice lessons from Percolate content fulfillment partner Flashstock on how to quickly and cost-effectively manage branded imagery on social and other marketing channels
Important trends, charts, and tactics for safe, successful image rights management across your marketing.