Watch this webinar on how to create unforgettable customer experiences. As no simple task, building a singular customer experience across every touchpoint requires a commitment from everyone in an organization to deliver on a brand’s promise. Join Percolate’s VP of Design, Dom Goodrum, and author and brand building expert, Denise Lee Yohn as they share insights on how to build a customer experience program that grows your brand, increases profit margins, and optimizes business performance.
Drawing from material in her new eBook Extraordinary Experiences, Denise will share compelling stories and practical principles for all business leaders who want to build a great brand.
Denise Lee Yohn
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
Dom Goodrum is the VP of Design at Percolate. His focus is guiding the holistic design approach Percolate takes to creating the products, communications and services that bring the company’s inventions to market. In short, it’s about creating confidence in people so they can build better stuff. As a speaker, Dom has shared the lessons he has learnt along the way with the University of Huddersfield, Click NY, The Feast, IAB, IDEO, First Round Capital, Internet Week Europe, Social Media Week, SVA, Drexel, Delve, 30 Weeks and Work-Bench.