What does a rock band, a sushi party, and a boy who communicates with machines all have in common? The answer will surprise you.

B2B technology is a fragmented marketing landscape. It’s no longer enough to simply create a product that’s different and plug in some marketing automation. You need marketing that’s different too.

To capture buyer attention, B2B technology marketers are taking content marketing to new heights, creating some of the most interesting campaigns the industry has ever seen, while employing new tactics, strategies, and mediums to build lasting customer relationships.

Download this report to see key B2B marketing benchmarks, learn about emerging content trends in B2B technology, read case studies of the B2B brands that are rethinking content, and understand what B2B marketers are prioritizing in 2015.